Management, Marketing and Entrepreneurship

Program Information

Degree Type: AAS
Program Code: BMME
Hegis Code: 5004.00
Degree Worksheet PDF: Download

The Management, Marketing and Entrepreneurship AAS degree replaces SUNY Adirondack's previous Marketing AAS (MRKT) and Business Administration AAS (BAAS) degrees.  Students enrolled prior to Fall 2012 in the Marketing AAS (MRKT) or Business Administration AAS (BAAS) degrees should reference academic requirements in the 2010-2012 Academic Catalog.

The Associate in Applied Science Degree Program in Management, Marketing and Entrepreneurship at SUNY Adirondack is intended for those who desire to enter business immediately upon graduation. The program provides for three different focuses: Management - designed for those students seeking business operations and management employment in small to large companies and; Entrepreneurship - designed for those students seeking to own and operate their own businesses or go into a family business and; Marketing - designed for those students seeking entry level jobs in marketing, public relations, sales, or advertising. This SUNY Adirondack degree provides the business management student with a diversified and skill-oriented range of business offerings, as well as a variety of intellectually broadening courses in liberal arts. Those students intending to transfer to a four year degree program should enroll in the AS Business Administration degree. Recommended high school preparation: Four years of mathematics.

Cr. Course Title Course Code
1-2 Freshman Experience HRD100 HRD100A or HRD110
3 Writing I ENG101 or ENG100A &ENG100B
3 SUNY GEN ED Basic Communication ENG102, ENG103, ENG104, ENG105, ENG106, ENG107, ENG108, ENG109 or ENG110; ENG104 Writing for the Business and Professions or ENG110 Elements of Technical Writing recommended
3-4 Mathematics MAT108, MAT110 or MAT127
3-4 SUNY GEN ED Natural Science lab science  
3 Principles of Macroeconomics ECO201 (Prereq Recommended)
3 Principles of Microeconomics ECO202 (Prereq Recommended)
3 Introduction to Personal Economics ECO101
3 Office Productivity Software CIS125 (Prereq Required)
3 Principles of Management BUS102
3 Principles of Marketing BUS103
3 Business Communications BUS141
4 Applied Accounting BUS144
3 Principles of Entrepreneurship BUS165
3 Business Internship or Disney World Internship BUS178 (Prereq Required) or BUS285 (Prereq Required)
3 Business Law I BUS201
3 Principles of Human Resource Management BUS261 (Prereq Recommended)
6 Complete one of the following Business focus areas:  
  Organizational Strategy & Development BUS212 (Prereq Required)
  Organizational Behavior BUS262
  Principles of Advertising  BUS203 (Spring only - Prereq Required)
  Consumer Behavior  BUS204 (Spring only - Prereq Required)
  Small Business Financial Management  BUS206 (Spring only - Prereq Required)
  Business Plan Development  BUS209 (Spring only - Prereq Required)
3 Liberal Arts and Sciences PHI207 or SPH111 recommended
5 Electives  
64 Minimum credits required for graduation  


Recommended First Year
First Semester
1-2 HRD100, HRD100A or HRD110
3 ENG101 or ENG100A & ENG100B
3 ECO101 
3 BUS102 or BUS103
3-4 MAT108, MAT110 or MAT127
Second Semester  
3 ENG102-ENG110 (ENG110 recommended)
3 CIS125
3 BUS102 or BUS103
3 ECO201
3 BUS165
3 Liberal Arts and Sciences (PHI207 or SPH111 recommended)
Recommended Second Year
Third Semester
4 BUS144 (See Note 1)
3 BUS141
3 BUS261
3 BUS201
5 Business focus area elective and/or Electives (See Note 4)
Fourth Semester  
3-4 SUNY GEN ED Natural Science lab science
3 ECO202
3 Business focus area elective
3 Business focus area elective or Electives (See Note 4)
3-6 BUS178 or BUS285 (See Note 2 and Note 3)


  1. BUS144 is required for this program however BUS146 can be used as a substitute for those intending to pursue a four year business related degree given BUS146's transferability into 4-year business programs.
  2. Students who wish to spend a semester at Disney World (BUS285) will need to plan their course sequence in advance – please see the Disney Coordinator as soon as possible for advisement.  Not all SUNY Adk courses are available to take while at Disney. 
  3. Students may take BUS178 (3 credits) or BUS 285 (6 credits); any credits over 3 will apply to elective credit requirements.
  4. Students are required to take 6 credits of business focus electives. For the Entrepreneurship and Marketing focus, the 6 credits are offered spring semester only. The Management focus has coursework offered in both fall and spring semesters.




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